Sell Your Business For More

At some point, every business owner has to leave the business. While closing down is always an option, it is almost never the best one. Also, what’s the point of simply shutting down when a nest egg or funding for the next opportunity is available?

The most common exit option is a business sale. However, selling a business takes time, especially if the business isn’t structured with a sale in mind. In many small businesses, the owner is the face of the organization, the person everyone goes to — clients, vendors, employees — because they are so good at what they do. Nobody at the business works harder than the owner, right? Unfortunately, by buying into that mentality you lower the value of the company. Instead of empowering employees, delegating tasks, and creating systems, the owner carries the weight of the business, so when the business owner leaves, so does the value.

Create value by  making the business owner as expendable as possible 

We suggest getting the owner out of the business as soon as possible. By as soon as possible, we mean two to five years before a sale. That’s right: it takes years, not months. The process of preparing for a sale can be challenging, even agonizing, and sometimes it may feel like the business is regressing. But if you follow through, it is well worth the effort.

But even if the owner has removed herself from the day-to-day business operations, there are often still opportunities to increase business value. It is tempting to skip all the analysis, draft a simple plan based on nothing but anecdotes and intuition, and then jump at the first offer. The problem is that the first offer is rarely the best; it can sometimes be the worst. Consider the following (hypothetical) example:

Garden Delights: An Example of Selling a Business

Purple Garden Flowers symbolizing the example business we are selling Garden Delights in this case study on selling a business.Mary and her two partners spent the last 20 years building up a successful gardening consulting business called Garden Delights (a fictional business). They design and manage exotic gardens for schools, hospitals, and municipalities. They currently are on track to have 70 employees, annual revenue of $9 million, and a profit of $800,000 for the current year.

They decided to skip all the exit planning rigmarole, and instead contacted Suzanne, a business broker. After some research and a few discreet inquiries, Suzanne estimated the company had a nominal valuation of $3.0 million and told them the best they could hope to sell the business for in the current (depressed) business climate was about $2.4 million. None of the buyers she spoke to seemed very excited about Garden Delights.

Frustrated with this result, Mary and her partners decided to regroup and invest in some exit planning. They hired a business consultant who specialized in small business growth consulting and had experience in exit planning.

The consulting firm identified several issues with Garden Delights:

  • The company was profitable and growing, but it was losing market share since the competition was growing faster.
  • The owners had ignored one of the biggest trend in the business — sustainable gardens populated mostly with local, non-invasive species, and minimal use of pesticides and herbicides.
  • More than 50% of company revenue came from one large municipality.
  • Employee turnover at Garden Delights was significantly higher than the industry average.
  • Customer satisfaction had been decreasing for the past few years, and showed no sign of turning around.

Flowering TreescapeThe owners also discovered that they all had very different retirement goals, and that the gap between the current sale price and what they together wanted was approximately three million dollars. After several more discussions with the consultant, the partners decided to stay on with the company for the next few years, and reinvest some of their future profits into the business.

Over the next three years they invested a total of $600,000 (roughly 25% of three years’ annual profits) back into the business. At the end of three years

  • Company revenue had increased from $9 million to $14 million.
  • The company’s profit margin increased from just under 9% to 11% — from $800,000 to just over $1.5 million.
  • The company added 23 new large customers at $100,000 each and reduced their dependence on their top customer from 50% to 32% of revenue.
  • The number of employees grew from 70 to 110, and employee turnover dropped from 15% per year down to 8%.
  • The slide in customer satisfaction ratings stopped within a year, and then reversed by the end of the second year.

At the end of the third year, the partners had another valuation completed. This time, the estimate was $6.6 million. They reached out to the business broker, and asked her to start testing the waters again. Fortunately they had kept in touch with Suzanne over the past few years, and she had created a short list of potential strategic buyers for Garden Delights. After several weeks she had three purchase offers: $5.8 million, $6.4 million, and $6.3 million. The owners met with all three suitors, and decided to accept the $6.3 million offer since they sweetened the pot by adding an earn-out arrangement whereby all three partners could stay on as well-paid consultants for the next few years.

If Mary and her partners had taken the first offer, they each would have received $650,000 (after subtracting brokerage fees, taxes and other expenses). Instead, they invested in the company (and themselves) and three years later they each walked away with $1.5 million.

In the case of Garden Delights, patience and planning paid off to the tune of

  • $1.5 million in cash for each partner ($850,000 above what they would have received from the first offer)
  • three years of additional salary
  • another two to three years of consulting fees.

While this particular story is fictional, the potential is all too real. Don’t sell yourself short by thinking small.

About Andrew Clarke

Andrew Clarke is President of Ground Floor Partners. Over the past twenty years he has advised hundreds of small businesses on strategy, marketing, real estate and finance. He is passionate about small business, social and environmental justice, and is a proud member of the American Sustainable Business Council, Food and Water Watch, Green America, Food Consultants Group, and the American Planning Association.

View All Posts