Physician Scheduling System (Market Research & Pricing Analysis)

A physician had designed and developed a web-based software system for scheduling and managing emergency room physician work shifts. The system was almost ready for beta testing. The doctor had done preliminary market research on customer demand and the competition and had several ideas for how to price the service. He wanted to keep the system as simple as possible for end-user groups, and was in favor of relatively slow but steady revenue growth (so no outside investors were needed). He contacted Ground Floor Partners for help with:

  • Market Analysis/ Positioning
  • Pricing Strategy and Analysis
  • Financial Projections/ Breakeven Analysis
Results:

We worked closely with the doctor on all of these issues, and also provided additional guidance on the software development and marketing of the business. The emergency room scheduling system went through beta testing, and is now being used by a number of hospitals and medical practices.

About Andrew Clarke

Andrew Clarke is President of Ground Floor Partners. Over the past twenty years he has advised hundreds of small businesses on strategy, marketing, real estate and finance. He is passionate about small business, social and environmental justice, and is a proud member of the American Sustainable Business Council, Food and Water Watch, Green America, Food Consultants Group, and the American Planning Association.

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