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Case Studies

Helped Beverage Startup Go to Market

An aspiring entrepreneur had been experimenting with a new non-GMO hot drink for more than a year when she decided to contact Ground Floor Partners. She initially wanted us to help her find a contract manufacturer and help her with marketing. But after several conversations we agreed the product was

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Helped Client Save Millions

A national medical association contacted Ground Floor Partners seeking help with developing a business plan to set up their own in-house testing facility for members. Each year the association brought in several hundred physicians for several days of oral examinations. The association had been leasing space from a hotel for

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Helped Language Translation Service Grow

A language translation service in Atlanta was growing and earning a modest profit, but the owner was overwhelmed by her workload and felt that the company was not realizing its full potential. Recommendations Based on our intensive review of operations, Ground Floor Partners made several recommendations for enhanced performance: Administrative

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Helped Receptionist Firm Increase Profit Margin

An established receptionist service in downtown Chicago was struggling with low profits and dwindling revenue. Findings We conducted a business assessment and identified four critical areas which needed improvement: Unbalanced Revenue Portfolio – Client had several revenue streams, but they were out of balance. The largest revenue stream (telephone answering

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Due Diligence on a Proposed Wireless ISP Acquisition

A client asked us to perform a due diligence audit and estimate the fair market value of a Wireless Internet Service Provider located in Illinois. Several other suitors were also looking at the company, and we had to work quickly so that our client could decide whether or not this

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Market Analysis for Pathogen Detection Device Manufacturer

An early stage Illinois biotechnology company was in the process of developing a portable, point-of-use pathogen detection device to enhance food safety throughout all facets of the food processing and production industries. However, different segments of the food processing industry placed variable emphasis on the importance of food safety monitoring.

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Feasibility Study for Indoor Sports Facility in Chicago

A Chicago real estate developer engaged Ground Floor Partners to conduct a thorough feasibility study. He had purchased a 2.5 acre parcel of land, originally for residential property, but then decided it may be better location for a large indoor sports facility. The developer had already prepared detailed financial projections

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"Tactics without strategy is the noise before defeat."
- Sun Tzu
"There is always a better strategy than the one you have; you just haven’t thought of it yet."
- Brian Pitman, former CEO of Lloyds TSB
"What’s the use of running if you are not on the right road?"
- German proverb
"Planning is an unnatural process; it is much more fun to do something. The nicest thing about not planning is that failure comes as a complete surprise, rather than being preceded by a period of worry and depression."
- Sir John Harvey-Jones
"Change is inevitable, growth is intentional"
- Glenda Cloud
"Chaos in the world brings uneasiness, but it also allows the opportunity for creativity and growth."
- Tom Barrett
"The innovation point is the pivotal moment when talented and motivated people seek the opportunity to act on their ideas and dreams."
- W. Arthur Porter
A fool with a plan is better than a genius without a plan."
- T. Boone Pickens (from his father)
"Success is doing a thousand little things the right way … over and over again."
- Charles R. Walgreen Sr.
"The general consensus of the board was we've got nothing to lose by doing a feasibility study. That'll give us data, not just feelings and what-ifs."
- Robert Haskell
"There can be no talk of when until a feasibility study is completed."
- Viktor Khristenko
“You can observe a lot just by watching.”
- Yogi Berra
"Slow and steady wins the race."
- Unknown
"Observe the turtle: He progresses only with his neck out."
- American Indian saying
"Complicare e facile. Semplificare e difficile."
- Bruno Munari
"I have missed more than 9,000 shots in my career. I have lost almost 300 games. On 26 occasions I have been entrusted to take the game winning shot ... and missed. And I have failed over and over and over again in my life. And that is why I succeed."
- Michael Jordan (in a TV commercial for Nike)
"Measure what is measurable, and make measurable what is not so."
- Galileo
"You've got to be careful if you don't know where you're going 'cause you might not get there."
- Yogi Berra
"Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world."
- Harriet Tubman
"Work like you don't need the money. Love like you've never been hurt. Dance like nobody's watching."
- Satchel Paige
When the river rises, the fish eats the ant. When the river falls, the ant eats the fish.
- Thai proverb