Business Assessment Services

  • Is your business moving in the right direction?
  • Are you hiring more people, but getting less done?
  • Is your organizational structure an asset or a liability?
  • Do you have the right software, systems and policies in place?

These are just a few of the questions covered in our business assessment. In today’s hyper-competitive business climate, every business needs to reinvent itself through continuous innovation. Do you have a plan for growing your business? Are you keeping up?

Business Assessments

Standing still just isn’t an option. A periodic business checkup is an essential part of the process. Think of it as a health and wellness checkup for your business.

Our standard business assessment covers all of the following areas:

Business Checkup / Assessment
Business Checkup — If You Don’t Ask, You Won’t Know
  • Organizational Structure
  • Management Team
  • Human Resources (compensation, training, hiring, retention, terminations, etc.)
  • Accounting / Payroll
  • Budget / Expense Control
  • Cash Management
  • Information Technology
  • Risk Management
  • Purchasing and Vendor Management
  • Marketing and Sales
  • Customer Service / Customer Relations
  • Location / Real Estate
  • Pricing, Products and Services

Our business assessment service will help you:

  • Pinpoint problems that could negatively impact your company’s top and bottom line
  • Identify business risks you may not be aware of
  • Identify areas where you may be able to reduce expenses
  • Identify potential areas for future growth

 

Business Marketing Audits

In today’s hyper-competitive business climate, every business needs to reinvent itself through continuous innovation. A periodic marketing audit is an essential part of the process.

The components of a marketing audit address the following questions:

  • Are you putting your marketing dollars to good use, or just throwing money or resources at the problem with the hope that something will work?
  • Which strategies, tactics and campaigns have worked and which haven’t?
  • Are marketing and sales working together or are they at odds with each other?
  • Are your marketing messages across different media clear and consistent, or are you sending mixed messages that confuse customers?
  • Are different groups within your company working together, or at odds with each other?

You Can’t Fix It If You Don’t Know What The Problem Is

A Ground Floor Partners marketing audit will also help you:

  • Pinpoint problems that could negatively impact your company’s top and bottom line.
  • Identify areas where your marketing efforts are under-performing.
  • Identify potential areas for future growth.

How long does it take to complete a business assessment and marketing audit?

A marketing audit or business assessment can generally be completed within a few weeks for a small business, or a bit longer for a larger business. Upon completion of the assessment you will receive a high-level summary as well as a detailed report of our findings and recommendations. All assessments rely heavily on first-hand interviews of key stakeholders, but also include reviews of available relevant internal and external documents, websites, and other sources.

Contact Us now to get started!